Insights

A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.

Top picks

Guide to using forms

Guide to using forms

No one thinks about or loves forms as much as we do. Which means we know everything there is to know about them. And now, so will you. What are forms? The basic function of a form is to allow you to collect consistent data from your customers. As with most things in...

A definitive guide to Marketing Metrics

A definitive guide to Marketing Metrics

No doubt, having the best marketing strategy is critical in today's competitive business environment. However, it is not enough to have a good strategy; you also need to know how to measure your success and what metrics are important for each of them. A good...

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Customer Stories

HealthTechnologyDocusignDrive ConnectGoogle WorkspaceSales CloudXero
CapabilitySS: Removing barriers to care and elevating experiences to maximise impact

CapabilitySS: Removing barriers to care and elevating experiences to maximise impact

Summary Problem: Fluent Group successfully addressed Capability Support Services’ (CapabilitySS) challenges by improving therapist collaboration, reducing administrative burdens, and enhancing data security. Teams involved: Administration team, therapists and the...

EducationCloudfuseDigital MarketingManaged ServiceMarketing Cloud Advertising StudioPardotSales CloudSales Process DesignSMS Magic - SMSVonage - VoIP Telephony
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Learning Online: The education of tomorrow

Learning Online: The education of tomorrow

Learning Online specialises in short online courses that deliver the practical skills their students need to succeed. The organisation offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...

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Sales
Subscription sales: processes

Subscription sales: processes

This is the tenth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details the importance of setting sales processes and provides a roadmap to create these processes for...

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