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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Times have changed. Today, all organisations, including educational institutions, require sound sales and marketing strategies to thrive. That means that now more than ever, educational institutions are looking to create sales and marketing plans to guide them. Some...
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...
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Summary Problem: Fluent Group successfully addressed Capability Support Services’ (CapabilitySS) challenges by improving therapist collaboration, reducing administrative burdens, and enhancing data security. Teams involved: Administration team, therapists and the...
Voltora Industries (Voltora), founded by Tory Ogden, is a leading provider of electrical solutions in Queensland and Victoria, specialising in electrical, data, security, air conditioning, and solar services. Their team of highly trained and specialist technicians...
Shippit offers smart shipping solutions for hundreds of retailers across the Australia Pacific region, sending thousands of deliveries every single month. Their innovative, cloud-based shipping platform enables easy booking, simple tracking and is trusted by...
Learning Online specialises in short online courses that deliver the practical skills their students need to succeed. The organisation offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...
me&u is an app-less digital menu platform that streamlines restaurant ordering with a tap of your phone. It eliminates queues, creates contactless ordering and enables cashless transactions, so restaurants have more time to focus on delivering the best...
Welcome to Marketing Automation 101. This guide will explain the power of marketing automation for attracting prospective students. We have provided seven lessons in total, as well as a practical assignment for the final assessment. By the end of this guide, you...
This is the fourth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details why you should adopt a customer-centric sales approach to guide your customers through...
What is Xplan? The Xplan platform is the backbone system for financial advice firms and insurance brokers. It has a comprehensive range of modules including compliance, advice, communications and customer management. For more information on their module offering,...
This is the third article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article explores the concept of a total customer market and provides you with the formulas required to measure...
This is the second article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we look at how Google Workspace and Office 365 stack up as data storage and documentation...
As a tech business, we have a habit of trialling different tools and software. It can be taxing, but the upside is that we have hands-on experience with an extensive range of technology. We have helped many start-ups to scale, including our own business, which...
